Research Blog


    My group is doing a JanSport commercial. To research this project, we watched several different backpack commercials. In the official Patagonia commercials, there were relationships between the backpack and the location of the video. For instance, in one of the commercials we watched the actor was hiking in the woods due to the fact that Patagonia is a backpack that is made for long trudges. In the official JanSport video there was also a link between the commercial and their slogan which is “Discover Freedom.” This is as a result of the backpack being used in films to go to various locations. Additionally, it was shown by having kids run around, skateboard, and sneak out of their house with the backpack on. JanSport has great credibility when it comes to being durable too. They showed this in one of their commercials by having kids throw and drag the bookbag throughout different scenes. To further our knowledge, we also watched an Adidas backpack commercial. Since Adidas is a brand usually associated with sports, they included these types of activities in the video. For example, they had an adolescent play basketball with hip-hop music playing in the background, which is heavily associated with these sorts of commercials. Lastly, a lot of the shots used in these commercials were tracking as they followed the people throughout their day. Below includes some of the several features we observed in the Jansport commercials.

·       In these JanSport advertisements, the actors usually wear common outfits that you may wear to school, which may consist of shorts, pants, skirts, cropped or loose shirts, and sneakers.

·       Music greatly affects the audience in these videos. Therefore, upbeat and uplifting music is the most commonly used because it makes the public feel satisfied and motivated with the product.

·       These advertisements usually take place outdoor and in academic spaces, such as parks or schools. This gives the sense of the backpack being cool but simple.

·       The films usually exhibit friends hanging out, playing sports, walking, and running. As stated before, they could also be seen riding skateboards or even bicycles.

 

1.     The JanSport logo is simply the name of the brand in a rectangular box. It has multiple slogans, such as “We’ve got your back,” “Discover Freedom” and “The Forever Backpacks.” This shows the audience that their bags are durable, efficient, and can be taken anywhere. .     Most of the time, the commercials use ethos to show credibility. For instance, they are willing to go to certain lengths to prove that their product is good quality and is worth buying. Additionally, another way ethos is often revealed is by showing celebrities wearing the brand and promoting it.

2.     Most of their commercials show the perfect angle which is the front of the bag. This allows people to see and recognize the name of the brand during the advert. 


  






Comments

Post a Comment

Popular posts from this blog

Final Task

Image
    Finally, the video is done. I would've never thought that making a 2 minute movie would be this hard. I really had to use all the skills I learned throughout the year for the project to turn out how it did. However, the experience itself was a mix between stressful and fun. There were many unexpected twists and turns. From spring break to travel plans and just general bumps in the road. Almost everything that could go wrong did. But there were also  good moments where we were able to come together have fun and film. In these moments everyone got to showcase their individual filming and movie skills. Overall, the process behind this movie was crazy, hectic, but also really fun. I can't wait for you guys to see it!
Read more

Short Film Research: Checkpoint/Thriller

Image
  Regarding the camera angles, movements and shots, this short film has plenty of them. For instance, it includes a three-shot, showing the family members in the car, to make the audience familiar with them and somewhat get attached. Moreover, it also contains a wide shot, showing the famil y’s environment to show the audience where it takes place, and to enhance the fact that there is no one else besides them and the officers. Additionally, the tracking shot of the dad getting into the car is being used to highlight his emotions. Finally, it includes a low angle of the officer that makes him seem superior and overpowerin g.   When it comes to sound, this short film uses dialogue, to build a conflict between the family and the officers, which helps reach the climax. Another type of sound is incidental, which strongly enhances suspense and drama to make the audience feel on the edge of their seats. Additionally, the ambient sounds present play a huge role when it comes to t...
Read more

Short Film: Thriller

Image
  The movie contains a lot of hand-held shots along with two-shots. For instance, there was a scenario where the protagonist was having a realization that something was off with a women's husband.  It documented the manner the man was looking around cautiously and worried.  These specific shots can be used to show the audience what is happening in the action as it is happening and to simply illustrate the movements of the characters. The utilization of cutaway shots was also common. For instance, the protagonist woke up and the shots cut from him to a man making breakfast demonstrating his alertness. Cutaway shots are used to create tension and suspense. These shots are quick glimpses of something that is not immediately relevant to the main action of the scene, but that adds to the overall feeling of unease and uncertainty. By showing brief glimpses of something that is not immediately explained, the director creates a sense of anticipation and uncertainty. This can make...
Read more