Storyboard Blog

. First Scene: During this scene. two girls are sitting on a ledge, where Lili (in the movie she will be called “Leila”) and Aleiah are dangling their feet. Leila is holding her backpack between her legs. This shot will be an angle just of their legs with the backpack being the center of attention. This would be the intriguing introduction to our commercial.

Second Scene: In this next scene, the bell rings (the sound of the bell will be inserted), which leads to “Leila” dropping her backpack due to the fact that she feels that she is late. While leaving in a hurry, she forgets her backpack and doesn’t bring it with her. Her friend stands up with Leila’s backpack, does a quick dance with her feet while holding the backpack in front of the camera, and starts running towards another student in the end goal of getting the bookbag back to Leila. The whole shot includes this scene and the first which are in a low camera angle only showing the legs down.

Third Scene: In this third scene, Aleiah passes Leila’s backpack to another character who is going to pass it to somebody else with another backpack. This will happen once more, and the aim is to show the different types of designs JanSport includes. This will be shot at eye level to show when the passing of the various backpacks. While passing the bag, the characters will say “Pass it Leila” to sort of imitate the saying “Pass it to Kevin” in the movie Home Alone 2.

Fourth Scene: The fourth scene is where Leila has a bunch of stuff in her hands such as a volleyball, a water bottle and a notebook. She then suddenly drops it all on the ground due to distress of everything being too heavy for her to carry around in her hands and not having a bag with her. This will show that the JanSport backpack is convenient and durable. This will be shot at an eye level as well where it will show the full body of Leila.

Fifth Scene: The fifth scene for our commercial is when the fourth person passes Leila’s bookbag back to her. This is a two shot. Leila stares at her in joy of finally receiving her backpack again. This leads to her putting all her stuff in it including her volleyball inside of the bag and the water bottle on the side pouch that it has. This is now an eye level angle.

Sixth Scene: In this final scene, Leila walks up the stairs with her backpack with a smile on her face, to her class. This clip will be in slow motion, and we will add a reverse effect. This will be a tracking shot. At the end of the clip, a fading out effect will be added to conclude the advertisement.

*Each scene will take around 6 seconds and will include music as well as sound effects and dialogue.*




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